One bitter. An entire ritual.

Campari’s Negroni recipe uses equal parts Campari, gin, and sweet red vermouth, finished with orange. That simple structure makes the relationship between its three ingredients easy to understand.

The brand traces the drink’s familiar origin story to Florence in 1919, when gin replaced soda in an Americano. It is a useful example of how a small change can create a distinct identity.

For the home maker, equal measures are a starting point worth learning. Notice bitterness, sweetness, aroma, and dilution separately before deciding what you want to change.